广告市场投放回暖新媒体占比提升

财源广进

广告市场投放回暖新媒体占比提升【7xP8mbQ9vR】初夏的莫斯科，空气还透着清凉。莫斯科西南郊一家中文名为“素和玄”的茶室内，十余位客人围桌而坐，茶师叶莲娜·帕热特内赫身着中式服装、头戴古风发簪，温杯备器。茶炉旁，另一位茶师费奥多尔·列济耶夫轻摇蒲扇，炭火渐旺。

清亮的铜铃声后，茶会开席，茶客们逐一品尝了福建武夷山的岩茶、广西的六堡茶和一款白茶。

“这款正在煮制的六堡茶已经存放了一百多年。在漫长陈化过程中，当地特有的微生物群落持续发酵，茶叶也因此形成其独特香气与口感。”介绍完茶叶，叶莲娜提起煮茶的陶壶将茶汤倒入杯盏。在场茶客纷纷端起茶杯，细品这款东方佳茗。

400多年前，经由“万里茶道”，俄罗斯人品尝到来自中国福建等地的茶叶。如今，多样的中国茶饮和茶制品正在让东方茶文化日益融入俄罗斯人的生活日常。

叶莲娜2017年开始系统研习中国茶艺，6年后，她夺得俄罗斯茶道比赛冠军。叶莲娜说，对她而言，茶不只是饮品，更是一扇通往中国的窗户、一座天然的文化桥梁，“茶让人们真切体悟中国文化的底蕴，进而读懂中国”。

安德烈·莫斯卡廖夫是莫斯科一家酒店的大堂经理，已先后参加30余场茶会。据他介绍，中国茶饮在俄罗斯市场热度持续走高，当地餐饮业也嗅到中国茶的潜力，他的酒店正计划丰富中国茶的品类。
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