文化产业投资升温，IP 价值备受重视

财源广进

文化产业投资升温，IP 价值备受重视【7xP8mbQ9vR】唐代诗人白居易《琵琶行》中 “商人重利轻别离，前月浮梁买茶去” 的诗句，让浮梁茶香流传千年。江西浮梁自古便是我国重要的茶叶种植与商贸集散中心之一。

当地盛产的绿茶清雅馥郁、自带兰花香，红茶汤色红艳、兼具蜜糖甜香，早在1915年便斩获巴拿马万国博览会金奖，如今更是成功入选中欧地理标志协定保护名录。

古时，浮梁名茶曾随同景德镇瓷器一同远销四海；如今借力数字科技赋能，浮梁茶叶实现从古诗里的 “浮梁买茶去”，到如今“卖向全世界” 的转变。

在浮梁县福安茶叶有限公司茶园内，春茶采摘工作已近收尾，山野间褪去繁忙采茶景象，满目茶树苍翠繁茂、绿意盎然。茶园里布设着气象监测站、高清智能监控、虫情测报仪、智能滴灌等数字化设备，茶园长势、田间环境等各类监测数据实时接入智慧管控平台，实现茶园全域可视化、精细化、数字化管理。
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