国潮品牌崛起，年轻消费群体青睐有加

财源广进

国潮品牌崛起，年轻消费群体青睐有加【7xP8mbQ9vR】抹茶蛋糕、抹茶拿铁、抹茶零食……一场以“秦巴富硒地 一抹安康绿”为主题的抹茶产品发布会22日在西安举行。借助第十届丝绸之路国际博览会平台，安康市正式推出抹茶系列产品，标志着安康茶产业从传统绿茶销售向精深加工、新消费赛道转型迈出关键一步。
安康境内青山连绵、碧水蜿蜒，是全国最大的天然富硒区，也是优质茶叶生长带。目前，“安康富硒茶”区域公用品牌价值已达52.23亿元，稳居陕西第一、全国第19位，产品远销全球12个国家和地区。

发布会以“千年茶史、千目极细、千趣玩法”三大篇章展开。现场播放了《千年贡茶一“抹”新绿》《千目极细一“抹”天成》《万物可抹一“抹”安康》三部短片，系统呈现了安康茶的千年传承、工艺突破和多元消费场景。穿插其间的抹茶茶艺表演、民歌新唱、汉服抹茶秀等文艺节目，将传统茶文化与现代消费场景有机融合。会上还举行了合作签约仪式，多家企业现场达成采购与战略合作意向。

据了解，目前安康已高标准建成抹茶种植采摘基地，同步引进抹茶专业化生产加工基地。依托得天独厚的天然富硒资源，安康打通抹茶种植、采摘、加工环节，紧盯新茶饮、休闲食品、健康食品等市场新需求，推动传统茶叶向精深加工、高附加值赛道转型，全力向“吃茶、用茶、赏茶”全产业链转型升级。
https://v.youku.com/v_show/id_XNjUyOTY2NTczMg==.html
https://v.youku.com/v_show/id_XNjUyOTY2NDIzMg==.html
https://v.youku.com/v_show/id_XNjUzODMzNTY2OA==.html
https://v.youku.com/v_show/id_XNjUyOTY1OTg0OA==.html
https://v.youku.com/v_show/id_XNjUzODMzNTY2NA==.html
https://v.youku.com/v_show/id_XNjUzODMzNDIwNA==.html
https://v.youku.com/v_show/id_XNjUyOTY2NTcyNA==.html
https://v.youku.com/v_show/id_XNjUzODMzMjYzNg==.html
https://v.youku.com/v_show/id_XNjUyOTY1OTg0NA==.html
https://v.youku.com/v_show/id_XNjUzODMzMjYyOA==.html
https://v.youku.com/v_show/id_XNjUzODMzNTY1Mg==.html
https://v.youku.com/v_show/id_XNjUzODMzNTY2MA==.html
https://v.youku.com/v_show/id_XNjUyOTY2MjczNg==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTIyNA==.html
https://v.youku.com/v_show/id_XNjUzODMzNzE2NA==.html
https://v.youku.com/v_show/id_XNjUzODMzNTY1Ng==.html
https://v.youku.com/v_show/id_XNjUyOTY2NzIwOA==.html
https://v.youku.com/v_show/id_XNjUyOTY2NTcyMA==.html
https://v.youku.com/v_show/id_XNjUyOTY1OTgzNg==.html
https://v.youku.com/v_show/id_XNjUyOTY2NTcxNg==.html
https://v.youku.com/v_show/id_XNjUzODMzNDIwMA==.html
https://v.youku.com/v_show/id_XNjUyOTY2NDIyOA==.html
https://v.youku.com/v_show/id_XNjUyOTY1OTg0MA==.html
https://v.youku.com/v_show/id_XNjUzODMzMjYyNA==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTIxNg==.html
https://v.youku.com/v_show/id_XNjUzODMzNDE5Ng==.html
https://v.youku.com/v_show/id_XNjUyOTY2MjczMg==.html
https://v.youku.com/v_show/id_XNjUzODMzNzE1Ng==.html
https://v.youku.com/v_show/id_XNjUyOTY2NTcxMg==.html
https://v.youku.com/v_show/id_XNjUyOTY2NTcwOA==.html
https://v.youku.com/v_show/id_XNjUyOTY2NDIyNA==.html
https://v.youku.com/v_show/id_XNjUyOTY2NzIwNA==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTIyMA==.html
https://v.youku.com/v_show/id_XNjUyOTY2MjcyOA==.html
https://v.youku.com/v_show/id_XNjUzODMzMjYyMA==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTIxMg==.html
https://v.youku.com/v_show/id_XNjUyOTY1OTgzMg==.html
https://v.youku.com/v_show/id_XNjUzODMzMjYxNg==.html
https://v.youku.com/v_show/id_XNjUyOTY2NTcwNA==.html
https://v.youku.com/v_show/id_XNjUzODMzNTY0MA==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTIwOA==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTIwNA==.html
https://v.youku.com/v_show/id_XNjUzODMzNDE4NA==.html
https://v.youku.com/v_show/id_XNjUzODMzNTYzMg==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTE5Ng==.html
https://v.youku.com/v_show/id_XNjUzODMzNTYyOA==.html
https://v.youku.com/v_show/id_XNjUyOTY2NDIwOA==.html
https://v.youku.com/v_show/id_XNjUzODMzNDE3Ng==.html
https://v.youku.com/v_show/id_XNjUyOTY1ODM5Mg==.html
https://v.youku.com/v_show/id_XNjUzODMzNTYyNA==.html
https://v.youku.com/v_show/id_XNjUyOTY1ODM4OA==.html
https://v.youku.com/v_show/id_XNjUyOTY2NDIwNA==.html
https://v.youku.com/v_show/id_XNjUzODMzNTYxNg==.html
https://v.youku.com/v_show/id_XNjUyOTY1ODM4NA==.html
https://v.youku.com/v_show/id_XNjUzODMzNTYxMg==.html
https://v.youku.com/v_show/id_XNjUzODMzNDE3Mg==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTE5Mg==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTE4OA==.html
https://v.youku.com/v_show/id_XNjUyOTY1OTgyNA==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTE4MA==.html
https://v.youku.com/v_show/id_XNjUyOTY1ODM4MA==.html
https://v.youku.com/v_show/id_XNjUyOTY2MTE4NA==.html
https://v.youku.com/v_show/id_XNjUyOTY1OTgxNg==.html
https://v.youku.com/v_show/id_XNjUzODMzNDE2NA==.html
https://v.youku.com/v_show/id_XNjUyOTY2NTcwMA==.html