虚拟现实技术普及，元宇宙场景逐步落地

财源广进

虚拟现实技术普及，元宇宙场景逐步落地【7xP8mbQ9vR】2026北京国际茶业展、2026北京马连道国际茶文化交流会、2026贺州茶宣传推介会(简称“一展两会”)联合推介会22日在北京举办。活动全面展示中国茶产业发展成果，推动茶文化、茶产业、茶科技深度融合。

2012年以来，北京西城和中国茶叶流通协会、全国主要产茶区共同举办系列茶事活动，推动“一展两会”成为传承中华茶文化、展示茶产业发展成果、促进产销深度融合的重要平台。今年，广西贺州作为主宾城市，与西城区全方位促进茶产业交流合作。

北京市西城区委书记刘东伟介绍，近年来，西城区围绕茶文化、茶产业、茶科技三位一体发展，不断提升马连道地区业态品质，推动传统茶叶批发市场向文化、科技、金融融合发展的现代化街区转型。马连道特色街区汇聚了全国10多个产茶大省的1500余家茶商，形成了强大的茶产业集群。

本次“一展两会”将持续至5月25日，除联合推介会外，还策划系列活动，形成覆盖展览展示、文化交流、产销对接、消费促进的全链条活动矩阵，为市民游客带来一场可看、可品、可参与的沉浸式茶界盛宴。

当天，2026北京国际茶业展在北京展览馆举办，吸引300余家茶企参展，一线品牌占比超80%。展会持续优化展商结构，实现了从原辅料供应、包装设计、智能制造到新式茶饮供应链的全链条贯通。贺州市打造了特色主题馆，设置“优质茗茶展示品鉴区”“油茶加工工艺展示互动区”等多个功能区。
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