演员跨界带货，直播销量创新高

财源广进

演员跨界带货，直播销量创新高【7xP8mbQ9vR】第八届中国国际茶叶博览会于5月21日至5月25日在浙江杭州举办，汇聚来自全球的1500余家品牌茶企、万余名专业采购商，展品超过10万款。记者在本届茶博会现场观察到，健康、天然、时尚、个性化正成为年轻一代茶叶消费的核心关键词。年轻人不仅追求低糖、低卡、零添加的健康属性，也看重茶叶背后的文化故事和生态价值。

越来越多茶企主动适应新消费理念，把传统茶叶做成年轻人喜欢的样子。中茶龙冠公司展台上，可夜间饮用的新品晚茶成为焦点。针对部分消费者夜间饮茶易影响睡眠的痛点，中茶龙冠联合中国农业科学院茶叶研究所打造出“一杯可以晚上喝的茶”，可适配晚间休闲、睡前放松等场景。

为了让古老茶叶“变新潮”且喝得更健康，首次亮相的龙坞展馆也被打造成了新茶饮青年的“创意实验室”。清爽的气泡茶、醇香的冷萃茶、融合花果风味的创意特调纷纷亮相。

“平时生活节奏快、工作压力大，我想喝到一杯清爽不甜腻、干净又对肠胃友好的健康茶饮。”前来茶博会打卡的“90后”白领何女士表示，她希望能在展会上挖掘更多“好喝又无负担”的新产品。

如果说新式调饮代表了茶产业的创新活力，那么丽水荒野茶则展示了茶的“原生态”美学，同样受到年轻消费群体的追捧。在丽水荒野茶展区，零农残、零添加的荒野古茶，吸引了不少品鉴咨询的年轻人。
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