母婴消费升级，高端产品需求旺盛

财源广进

母婴消费升级，高端产品需求旺盛【7xP8mbQ9vR】第八届中国国际茶叶博览会于5月21日至5月25日在浙江杭州举办，汇聚来自全球的1500余家品牌茶企、万余名专业采购商，展品超过10万款。记者在本届茶博会现场观察到，健康、天然、时尚、个性化正成为年轻一代茶叶消费的核心关键词。年轻人不仅追求低糖、低卡、零添加的健康属性，也看重茶叶背后的文化故事和生态价值。

越来越多茶企主动适应新消费理念，把传统茶叶做成年轻人喜欢的样子。中茶龙冠公司展台上，可夜间饮用的新品晚茶成为焦点。针对部分消费者夜间饮茶易影响睡眠的痛点，中茶龙冠联合中国农业科学院茶叶研究所打造出“一杯可以晚上喝的茶”，可适配晚间休闲、睡前放松等场景。

为了让古老茶叶“变新潮”且喝得更健康，首次亮相的龙坞展馆也被打造成了新茶饮青年的“创意实验室”。清爽的气泡茶、醇香的冷萃茶、融合花果风味的创意特调纷纷亮相。

“平时生活节奏快、工作压力大，我想喝到一杯清爽不甜腻、干净又对肠胃友好的健康茶饮。”前来茶博会打卡的“90后”白领何女士表示，她希望能在展会上挖掘更多“好喝又无负担”的新产品。

如果说新式调饮代表了茶产业的创新活力，那么丽水荒野茶则展示了茶的“原生态”美学，同样受到年轻消费群体的追捧。在丽水荒野茶展区，零农残、零添加的荒野古茶，吸引了不少品鉴咨询的年轻人。
https://v.youku.com/v_show/id_XNjU0MDY3NjM1Ng==.html
https://v.youku.com/v_show/id_XNjU0MDY3NDgxNg==.html
https://v.youku.com/v_show/id_XNjU0MDY3NjM1Mg==.html
https://v.youku.com/v_show/id_XNjUzMTk3NDk2OA==.html
https://v.youku.com/v_show/id_XNjU0MDY3NjM0NA==.html
https://v.youku.com/v_show/id_XNjUzMTk3NDk2NA==.html
https://v.youku.com/v_show/id_XNjU0MDY2ODc2NA==.html
https://v.youku.com/v_show/id_XNjU0MDY3Nzc0MA==.html
https://v.youku.com/v_show/id_XNjU0MDY3NjMzNg==.html
https://v.youku.com/v_show/id_XNjUzMTk3NjMyOA==.html
https://v.youku.com/v_show/id_XNjU0MDY3NjMzMg==.html
https://v.youku.com/v_show/id_XNjUzMTk3NDk0MA==.html
https://v.youku.com/v_show/id_XNjUzMTk3NDk0OA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MTcxNg==.html
https://v.youku.com/v_show/id_XNjUzMTk3Nzk0MA==.html
https://v.youku.com/v_show/id_XNjUzMTk3NzkzNg==.html
https://v.youku.com/v_show/id_XNjU0MDY3MzM0NA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MTcwOA==.html
https://v.youku.com/v_show/id_XNjU0MDY2ODc1Ng==.html
https://v.youku.com/v_show/id_XNjU0MDY3MDIyNA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MTcwNA==.html
https://v.youku.com/v_show/id_XNjUzMTk3NjMxNg==.html
https://v.youku.com/v_show/id_XNjU0MDY3MDIyMA==.html
https://v.youku.com/v_show/id_XNjU0MDY3NDgwNA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MTYzMg==.html
https://v.youku.com/v_show/id_XNjU0MDY3MzMzNg==.html
https://v.youku.com/v_show/id_XNjUzMTk3NDkzMg==.html
https://v.youku.com/v_show/id_XNjU0MDY2ODc0OA==.html
https://v.youku.com/v_show/id_XNjUzMTk3NDkyNA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MTY5Ng==.html
https://v.youku.com/v_show/id_XNjU0MDY3NzcyOA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MDIxMg==.html
https://v.youku.com/v_show/id_XNjUzMTk3NzkyMA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MzMyOA==.html
https://v.youku.com/v_show/id_XNjUzMTk3NjMxMg==.html
https://v.youku.com/v_show/id_XNjU0MDY3MzMyNA==.html
https://v.youku.com/v_show/id_XNjUzMTk3NzkxNg==.html
https://v.youku.com/v_show/id_XNjU0MDY3NDc4OA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MTY5Mg==.html
https://v.youku.com/v_show/id_XNjUzMTk3NzkxMg==.html
https://v.youku.com/v_show/id_XNjUzMTk3NzkwOA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MDIwMA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MTY4MA==.html
https://v.youku.com/v_show/id_XNjU0MDY3NDc4NA==.html
https://v.youku.com/v_show/id_XNjU0MDY2ODcyOA==.html
https://v.youku.com/v_show/id_XNjU0MDY3NzcxNg==.html
https://v.youku.com/v_show/id_XNjUzMTk3NDkxNg==.html
https://v.youku.com/v_show/id_XNjU0MDY3MDE5Ng==.html
https://v.youku.com/v_show/id_XNjUzMTk3NzkwMA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MTY3Ng==.html
https://v.youku.com/v_show/id_XNjU0MDY3NjMwMA==.html
https://v.youku.com/v_show/id_XNjU0MDY3NDc4MA==.html
https://v.youku.com/v_show/id_XNjUzMTk3NDkwOA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MTY2NA==.html
https://v.youku.com/v_show/id_XNjUzMTk3NDkwNA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MzMxNg==.html
https://v.youku.com/v_show/id_XNjU0MDY3MzMwMA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MDE4MA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MDE4NA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MzMwNA==.html
https://v.youku.com/v_show/id_XNjU0MDY3MzMxMg==.html
https://v.youku.com/v_show/id_XNjU0MDY3NzY5Ng==.html
https://v.youku.com/v_show/id_XNjU0MDY3MDE2NA==.html
https://v.youku.com/v_show/id_XNjU0MDY3NzcwMA==.html
https://v.youku.com/v_show/id_XNjU0MDY3NzcwNA==.html